by Smartico

Affiliate Management And Affiliate Management Platforms: All You Need To Know 

What is affiliate management, and how do affiliate management platforms help merchants and affiliates promote a business while making a good living? 

In this article, we will go through everything you need to know about affiliate management and affiliate management platforms in depth. But before we dive in, let us first explore the basics of affiliate marketing. 

What Is Affiliate Marketing?

Affiliate marketing is a marketing strategy based on performance. An individual or organization promotes a product or service on behalf of another company, which earns them a commission for each resulting sale. This approach allows individuals or organizations to earn income while promoting products they believe in without the need to invest time and resources in creating their products.

The key to success in affiliate marketing is effectively promoting the products to a relevant audience and understanding the various methods and strategies for maximizing earnings. This can include utilizing various online platforms such as websites, podcasts, and social media, as well as utilizing targeted marketing techniques and analytics to track performance.

It’s important to note that affiliate marketing requires a level of effort and understanding to be executed successfully, which is why many individuals or organizations fail to see significant results from their efforts. However, when executed correctly, affiliate marketing can be a powerful tool for generating income and growing a business.


What Are The Benefits Of Affiliate Marketing?

Affiliate marketing is a popular business model that offers many benefits for those who choose to participate. Some of the main advantages include the following:


  • Billion-Dollar Industry: The affiliate marketing industry is worth billions of dollars and has been growing rapidly in recent years. Joining this thriving industry increases your chances of success and growth.


  • Low-Cost Business: Starting an affiliate marketing business is easy and requires minimal investment. A website is not necessary, and you can focus on promoting products within a specific niche.


  • No Special Expertise Required: Affiliate marketing does not require professional marketing expertise. You can learn and improve gradually while testing different techniques.


  • Limited Investment: The operational cost of an affiliate marketing business is minimal. All you need is a stable internet connection and electricity and a small investment for a domain, hosting, and website design.


  • Additional Source of Income: Affiliate marketing can provide another source of income without requiring you to leave your current job.


  • Flexibility and Convenience: You can run multiple campaigns across different websites and focus on the most successful links. You can also switch between affiliate programs in different product categories.


  • No Need to Focus on Customer Service: Affiliate marketing does not require you to build, manage, and retain customer relationships, allowing you to focus on sales and commissions.


  • Freedom: Affiliate marketing offers high pay, flexibility, and independence over your working environment. You can work from anywhere as long as you have internet access.


  • Marketing Kit: Many affiliate programs provide marketing materials such as banners, logos, and images to promote their products.


  • Passive Income: Your website can continue to earn money even when you’re not actively working on it.


  • Unlimited Opportunities: There are many ways to promote affiliate programs, such as PPC, email marketing, and content marketing. The possibilities are endless.


By understanding these benefits, you can make an informed decision about whether or not affiliate marketing is the right business model for you.

Types Of Affiliate Marketing

In 2009, renowned affiliate marketer Pat Flynn split affiliate marketing into the following types: unattached, related, and involved. This made it easy for people to differentiate between marketers who have close ties to a product versus those who are not.


  • Unattached: In this model, the affiliate marketer has no connection to the product or service they are promoting. They have no expertise or authority in the niche of the product and cannot make claims about its use. They typically use PPC (pay-per-click) marketing campaigns to drive traffic to the product.


  • Related: In this model, the affiliate marketer is related to the niche audience but may not have used the product or service. They have some sort of influence in the niche and an established following and can therefore offer some authority. They may have a fashion blog or YouTube channel, for example.


  • Involved: In this model, the affiliate marketer is closely tied to the product or service they’re promoting. They have tried the product themselves and have the authority to make claims about its use. They use their personal experiences with the product in their marketing efforts, and customers can trust them as reliable sources of information.


Ultimately, the choice of which type of affiliate marketing to pursue will depend on the specific needs and goals of the business. The unattached method may be a good option due to its lack of commitment, but it may not generate trust from customers. On the other hand, involved affiliate marketing may require more time and effort to build credibility, but it will probably result in greater payoffs in the long run.


Who Can Be An Affiliate?

Affiliate marketing can be a lucrative choice for online entrepreneurs, bloggers, and anyone with a website who is willing to engage their audience authentically. By recommending products that align with your target market’s needs, you can earn commissions on sales.

This can be a great option if you’re not ready to create your product or service but still want to serve your audience. Additionally, affiliate marketing can be customized to suit your marketing strategy with various methods such as SEO, SEM, email marketing, content marketing, display ads, and even product reviews and unboxings.


What Is Affiliate Management?

Affiliate management is the process of recruiting, tracking, and paying affiliates to promote a business’s products or services. It typically involves the following steps:


  • Recruitment: The first step in affiliate management is recruiting potential affiliates. This can be done through online affiliate networks or by reaching out to individuals or companies that have a relevant audience or customer base.


  • Tracking: Once affiliates are recruited, the next step is to track their performance. This is typically done through the use of unique tracking links provided by the business, which allow the affiliate management platform to track clicks, leads, and sales generated by the affiliate.


  • Commission Payments: Affiliates earn a commission for each sale they generate. The commission rate is typically established by the business and can vary depending on the product or service being promoted and the specific terms of the agreement between the business and the affiliate.


  • Reporting and Analytics: The affiliate management platform provides reporting and analytics on the performance of the affiliate marketing campaigns, which allows the business to monitor the performance of their affiliates and make decisions about which affiliates to continue working with and which to discontinue.


  • Communication and Support: There should be a line of communication between the business and the affiliates to keep them informed about promotions, new products, marketing campaigns, and any other important information. The business should provide support to the affiliates, answering their questions and helping them to promote the products or services effectively.


What Makes A Good Affiliate Manager?

The affiliate manager plays a crucial role in fostering and managing relationships with their affiliate partners. This includes utilizing people skills to understand what motivates them, putting oneself in their shoes, and making decisions that focus on building the relationship for the future. It’s essential to negotiate a win-win scenario for both parties and to be able to alleviate some of the risks that the affiliate takes on by working strictly on performance.

Communication is a key aspect of managing affiliate relationships, as the affiliate manager must be able to clearly explain expectations, give feedback, and keep partners updated on program and product changes. They also need to be able to effectively communicate with company executives, and be able to articulate program expectations, and show relevant statistics.

Analytical thinking is crucial for affiliate managers to understand data and trends associated with their campaigns and make decisions based on the data to improve results. Strong negotiation skills are also needed to constantly negotiate commission rates, promotional terms, payment terms, and more with hundreds or thousands of affiliate partners. Tenacity is also important to persist in finding the best ROI for the brand.


What Is An Affiliate Management Platform? 

An affiliate management platform is a software solution used by businesses to manage and track the performance of their affiliate marketing campaigns. It typically includes features such as the ability to recruit, track and pay affiliates, manage commissions, generate tracking links, and provide reporting and analytics on the performance of the affiliate marketing campaigns. These platforms can be used by both merchants and networks to manage their affiliate programs and monitor the performance of the affiliates.


What To Look For When Choosing An Affiliate Management Software? 

When searching for the right affiliate marketing software, it’s crucial to know what features to look for. To ensure you’re getting the best fit for your needs, consider the following 6 “must-haves”:


1. Customizable Registration

The ability to create a registration experience that aligns with your brand controls access and permissions for affiliates and allows you to choose who can join your program.


2. Affiliate Portal and Unique Share Links

A feature that gives your affiliates access to assets, insights, and reporting to optimize engagement and streamlines processes by eliminating the need for constant requests.


3. Enterprise Security and Fraud Detection

In today’s digital age, it’s important to have a platform that can provide complete control over terms and conditions, flag suspicious activity, and ban affiliates if necessary. It should also be well-versed in regulations such as GDPR if you are an international brand.


4. Automated Cash Payouts

Automating cash payouts to your affiliates in real-time or on a schedule can save time and effort, eliminating the need for manual checks, excel files, and multiple account logins.


5. Tiered Rewards

The ability to create different payout models based on affiliate type, sales generated, or special promotions, allows you to reward your affiliates according to different criteria.


6. Multiple Campaigns

The ability to create specific programs, commissions, or revenue shares for each affiliate campaign or segment while ensuring leads, sales, and commissions are tracked allows for scalability and tailoring to different affiliate groups.

Investing in the right affiliate marketing software can help automate and scale your business and establish authentic partnerships with affiliates that align with your business goals.


Important Aspects To Consider Before Choosing An Affiliate Management Platform

When selecting an affiliate marketing network, it’s important to consider the following factors to ensure the best fit for your business:


  • Avoid fees and binding agreements: Affiliate marketing is performance-based, meaning the network only makes money when it delivers sales to your site. Avoid networks that require a starting fee or fixed monthly fee, as they may not believe they can deliver enough traffic to you. Also, do not agree to binding agreements longer than three months.


  • Look for networks with competitors: Instead of avoiding networks used by competitors, actively search for the networks where most of your competitors are present. These networks are likely to have relevant publishers that you can attract to your program.


  • Choose the right company: Research the brands and businesses connected to the affiliate network to ensure they align with your industry and align with the image you want for your brand. Look for networks that work with larger, reputable brands, as these tend to attract high-quality publishers.


  • Prioritize quality over quantity: Don’t be swayed by networks boasting a large number of publishers. Instead, focus on the quality of the publishers in the network and whether they have been evaluated for relevance to your business.


  • Transparency: Avoid “black box” networks that don’t provide information on where traffic originates or which publishers are attached to your program. Look for networks that allow you to see where traffic comes from choose which publishers to work with, and specify exactly which orders they have provided.


  • Technological capabilities: Research the tracking and reporting techniques used by the network.

TheAffiliatePlatform by A Dedicated Solution For All Your Affiliate Marketing Needs

by, TheAffiliatePlatform is a comprehensive software solution that allows for multi-brand campaign creation and tracking while keeping each brand’s affiliate registrations and access separate. 

With this affiliate system tailor-made for online casinos and sports betting, you can build strong partner relationships and expand your affiliate network on your terms. Its flexible tools can also help you optimize your affiliate marketing spending with surprising efficiency. 

This white-label platform is designed specifically for casino, poker, sportsbook, and fintech operators.

In addition, TheAffiliatePlatform offers the following features and benefits:


  • Collaboration With Partners — Dedicated Account Manager is part of the service via any of the instant messaging apps (Slack, Skype, Teams) and Jira.


  • Convenient Pricing — We don’t charge by your results, clicks, or conversion — one price for all.


  • Ease of Use — Allows your team total control over your entire affiliate operation, including overseeing your team of affiliate managers, affiliate management, real-time reporting, payments, and comprehensive BI reporting.


  • Total Control In One Customizable Platform — Tap into the power of a fully customizable affiliate management solution designed to manage your affiliate marketing campaigns, payouts, creative assets, and more. Upload, update and manage all your creatives across your entire affiliate network.


  • Track Everything In One Place, Build The Partnership You Want — TheAffiliatePlatform can make your next campaign the most successful one yet. It is a powerful affiliate software platform bringing casino and betting operators advanced solutions for creating, running, and tracking multi-brand affiliate marketing campaigns.


  • Comprehensive Feature-Rich Tracking — TheAffiliatePlatform provides real-time and accurate conversion tracking and records via API integration, FTP solutions, traffic sources, and media placements. It also features broadly advanced no cookie dependencies methods like Server 2 Server (S2S/Postback), Image pixel, iFrame, Client JS Block and Facebook pixel, which are ideal for advanced affiliate marketers.


  • Multi-Product & Multi-Brand System — TheAffiliatePlatform allows for multi-brand campaign creation and tracking and keeps the affiliate registrations and access separate for each brand. Different commission plans can be assigned per product and brand. Unite your iGaming brands into one affiliate program and manage them from one admin panel.

TheAffiliatePlatform offers many more tools, and, driven by customer requests, new features and functionalities are released every month. To book your free in-depth demo, please click the “Request a demo” button at the top of the page.


Wrap Up

Selecting the ideal affiliate management system can be a complex task, but the effort put into research is well worth it. Once you have chosen a platform that meets all of your requirements, managing your affiliate marketing will become more efficient and produce better results. Factors such as budget, number of affiliates, and specific needs will all play a role in your decision. However, it’s worth considering that many merchants have found success with TheAffiliatePlatform and have been satisfied with its performance. It may be worth considering for your business as well.


TheAffiliatePlatform team wishes you the best of luck on your journey forward!