by Smartico

Affiliate Marketing In The iGaming Industry- What You Need To Know

Affiliate Marketing In The iGaming Industry: What You Need To Know

Affiliate marketing started amassing popularity in the mid-90s and early 2000s, bringing new opportunities for individuals and businesses to make millions. A new way of making tons of money and driving traffic to businesses had arrived, and it was here to stay. 

As the internet took the world by storm, the necessity for advertisement also grew exponentially. Unsurprisingly, many businesses preferred to stick to standard advertising methods such as banner ads and direct marketing. Others, however, embraced the model, and for the iGaming industry, affiliate marketing was a breath of fresh air packed with potential.


How Do Affiliates Promote Online Casinos?

Affiliate marketers generate traffic for online casinos by stamping banners and links on their web pages. Sometimes they use nicely designed banners to push people to make a registration, deposit some money in an online casino, etc. Affiliate marketers that work in iGaming have become indispensable for bringing traffic and high conversion rates from players. 

Affiliate marketer websites contain precious information, such as online casino rankings and iGaming guides, so they attract players who want to find the best casinos to play at and convert after following the link. Approaches, however, may differ, with some affiliates using portal sites that cover a large audience and everything related to online play.


Choosing The Right iGaming Affiliate Model

To succeed as an affiliate in the iGaming field, you must pay special attention to the following critical factors:

1. In-Depth Knowledge

As a rookie, the revenue share model will sound alluring to you because that’s where the big $ is. However, it would take a lot of time and energy before you can make some money. 

For a start, just to be on the safe side, it might be optimal for you to choose a CPA (Cost Per Action) or CPL (Cost Per Lead) model. This way, you won’t have to know how good the leads you’re directing to a site are, and those models can earn you a good buck short term. 

2. Active Leads

iGaming platforms want high-spending users to use their sites, so affiliates need to look closely into their leads’ activity. 

Sales can flow continuously if quality leads or players are gaming and spending actively. 

3. Perseverance

Your success in the iGaming field is highly dependent on your level of commitment.

As mentioned earlier, the CPA and CPL models can help you make a quick profit and are much better to start with for those who don’t necessarily want to do it long-term. 

For people who want to make a career out of this and are happy with their marketing skills, however, there’s the much more profitable RS (Revenue Share) model. Also known as ‘Revshare,’ this is a payout model where the affiliate earns a percentage of the total sales of a qualified referral, often for a lifetime.


Meeting The Right People

There are various ways to meet industry professionals and create fruitful partnerships with affiliate marketers. 

Share information about your program on popular iGaming sites and social media pages and make it attractive to the affiliate types you wish to target. 

Attend industry exhibitions and affiliate conferences — many affiliate events are organized throughout the year all over the world. Also, pay special attention to Malta, Berlin, Amsterdam, and London, as they are known for housing the most significant events. 

Affiliates worth their salt regularly visit these conferences to share their knowledge, learn more about the iGaming industry, and establish potential new partnerships with casino operators — and that’s where you want to be. 

Also, the more people you befriend in the industry, the easier it will be to grow your affiliate network and land new partnerships with lucrative businesses. 


Types of Affiliates in the iGaming Industry

If you are the new kid on the affiliate marketing block, it’s crucial to differentiate between private and corporate affiliates. You would want to avoid feeling overwhelmed by the immense gap between you and the industry giants, but at least you’ll know what you’re striving for, knowing what your competition has accomplished. 

Affiliates from the corporate world usually have a team dedicated to bringing the best results for their iGaming partners. This, of course, means that the deals they’re getting are much better than the ones from operators or affiliate networks. 

For individuals who earn six figures per month, corporate affiliates can make ten times that amount in the same period.


Conclusion: Finding The Right Affiliate Marketing Platform

It can’t be denied that affiliate marketing is a highly competitive field. Some strategies work like magic, while others are doomed to fail. It’s important to always do the best work for the vertical you serve, aim to attract a wider audience, and convert them to precious customers. 

However, there is only so much you can do on your own. Effective affiliate marketing also relies on powerful software. The software should be easy to use for both the operator and the affiliates. There are various software solutions for affiliate marketing that can be integrated into your (or your partner’s) online casino business. 

The safest and most reliable way is to choose an affiliate marketing platform that meets industry standards and is aligned with your needs. 

To ensure safety and efficiency, businesses that provide iGaming software build flexible and easy-to-take advantage affiliate systems with their client’s interests and preferences in mind., for example, has built state-of-the-art affiliate marketing software tailored to serve your needs with maximum efficiency. 

Our highly customizable White-Label platform is designed with casino, poker, sportsbook, and fintech operators in mind. Easy to use, it allows your team total control over your entire affiliate operation, including overseeing your team of affiliate managers, affiliate management, real-time reporting, payments, and a comprehensive BI interface. 

Key features include:

  • Deal Types: CPL, CPA, Rev Share, or Hybrid deals: Set your preferred models – fixed CPA, Rev Share, or Hybrid deals – by country, product, or player tiers (CPA & RevShare).
  • Real-time Reporting: Commissions are calculated in real-time, giving you complete control over affiliate data.

  • Sub Affiliates Network: Allow your affiliates to offer fixed CPA or % rev-share models for their sub-affiliates

  • Payments & Adjustments: Efficiently manage all payments and financial history with your affiliates with the permission-based Request-Approve-Pay mode.

  • CPL/CPA/RevShare Qualification: Build any type of deal. The hierarchical combination is based on a huge variety of parameters available in the system.

  • Built-on API: Provide a fully-integrated API for your Affiliates to receive financial and operational reports.

  • Personalized Communication: Build communication with your affiliates using emails, SMS, pushes, or internal messaging.

Start your journey to the top today by booking your free in-depth demo of’s Affiliate Platform at: