There are many ways to market an online casino. One in particular, however, stands out from the rest — affiliate marketing. And while trade shows, online rankings, SEO, PPC, and other activities, increase your chances of success, affiliates can elevate your business to levels you may have never thought possible. In this article, we’ll explore everything you need to know about affiliate marketing and the many ways it benefits your online casino.
Affiliates are people who use their influence, status, websites, and social media pages to bring traffic to a business. And while there are different types of affiliates in various industries, online casino affiliates are often dedicated players themselves. Typically, they have plenty of experience as iGamers and dedicate their blogs and sites to live streaming and sharing their online casino journeys with other like-minded people. They often have experience in operating online casinos and are aware of the ins and outs of that side of the business as well.
By providing true and insightful information on different online casinos and sharing industry secrets and techniques, affiliates win the trust of players worldwide while drawing a substantial audience to their websites. By skillfully doing link building, SEO, and winning the hearts and minds of players in online forums, they can achieve top rankings in search engines like Google. And once they’ve established themselves on that front and their websites become ripe for monetization, they start directing traffic to online casino partners.
One of the most popular methods of online casino promotion is placing links and banners on the affiliate marketer’s webpage. Banners typically serve as a call to action (sign up to a casino website and make a deposit). Every new player who registers and makes a deposit brings the affiliate a commission from the online casino.
All casino affiliate sites operate similarly. Affiliates provide players with vital information about iGaming and how online casinos function. On these pages, people can access casino rankings, play guides, bonus descriptions, and much more precious info.
After reading the relevant information, players can get a better grasp of best practices and which casinos are best for their specific needs. Usually, they follow the links placed by the affiliate, earning them a commission in the process.
There are different terms one might use when referring to affiliate programs. Some of the key terms include sponsor programs, reseller, referral, and associate. To be clear, affiliate plans are earnings-sharing plans used by affiliate webpages for driving revenue. Online casino businesses use these plans for lead and traffic generation, while affiliates get a cut from the pie for bringing in new customers.
When it comes to generating traffic, affiliate sites have different approaches.
The payment systems affiliates operate under for generating website traffic come in different forms.
With this type of payment system, the affiliate gets a cut from the income of online casino traffic they have generated. Revenue – Share is the most lucrative and preferred payment system by affiliates due to the potential for long-term earnings. The percentage given to the affiliate depends on the agreement between them and the online casino, with top affiliates earning commissions of up to 50%. Needless to say, this model is a major motivator for affiliates to acquire well-paying customers for online casinos to create a constant flow of revenue.
Typically, with the CPA system, the user needs to deposit for the affiliate to receive a cut. Each player has a fixed rate (e.g., the casino can pay the affiliate a certain sum for every new registration). Rates can also increase depending on the increase of players directed to the website.
Here, casinos have the freedom to use customized strategies with their affiliates. They can offer a combination of CPA and Revenue-Share. Sometimes, affiliates can negotiate upfront payments, depending on the winnings projected to be gained for the online casino. To boost your chances of driving more revenue, you must establish a strong and flexible relationship with your affiliates.
Today, affiliate marketing is one of the key tools in the arsenal of every successful online casino. There are numerous benefits for online casinos offered by affiliate marketing, including:
Many see affiliate marketers as a somewhat mysterious bunch — it’s hard to tell if the marketer has actually used the product or if they’re just advertising it for financial gain. The truth is that both types exist today.
Thankfully, since 2009 we have the breakdown of the three different group types of affiliate marketers, all thanks to world-famous affiliate marketer Pat Flynn. By familiarizing yourself with these types, you’ll gain a deeper understanding of how people make a profit online as affiliate marketers.
Unattached refers to affiliate marketing where you have no authority in the product niche you’re doing the work for, and you and the customer aren’t connected. This might take the form of pay-per-click advertising with your affiliate link, where you’ll earn a commission when people click or buy the product.
There’s an alluring amount of value in unattached affiliate marketing because you don’t need to be as active in your work. Affiliate marketers rely on trust and a solid reputation with their audience on the web.
Not everyone is keen on working to build those relationships, so unattached marketing is an excellent option for them.
Here we have a type of marketing that deals mainly with recommending products and services the affiliate has used and can vouch for. Involved affiliate marketing relies heavily on truthfulness and authenticity, as this is key to winning the trust of your audiences.
Involved marketing requires you to have a certain amount of influence to effectively promote products and services that can be useful to your audiences instead of paying for banner ad clicks. But this type of business isn’t for everyone. It takes time and dedication to gain enough credibility and reach high levels of success. However, if you succeed in winning your audience’s respect, your opportunities can skyrocket.
Related affiliate marketing refers to the promotion of products and services that you don’t use but that have a close connection to your niche. In this type of marketing, affiliates have an audience they’ve accumulated through social media, blogging, or other web communication channels. They have become influential, which makes them trusted figures for product or service recommendations, even if they’ve never used them.
However, the main issue with this type of marketing is that not many people are eager to promote something they’ve never used before. It could be a disaster of a product or service, and you’d be clueless about it. And the worst thing about it is that it won’t take long before you’d start losing your audience because you’ve recommended them to spend their hard-earned cash on something that doesn’t do them any good.
Your biggest goal should be to create a strong bond with your affiliates. In the following few paragraphs, we’ll take a look at three key steps for recruiting affiliates for your online casino:
By advertising your affiliate program, you have a much greater chance of attracting potential revenue-driving affiliates.
Attend such events to expand your knowledge about iGaming. Exhibitions and conferences can be great for learning new business-related tips and tricks while also making new deals with casino operators and meeting high-end affiliates.
Since the dawn of man, word of mouth has been instrumental in relaying vital information to the masses, and even today, it still works like a charm. The more industry people you know, the easier it will be to grow your circle of top-performing affiliates.
Arming yourself with state-of-the-art software is the most important step towards steamrolling your competition. The right affiliate platform should be powerful and easy enough to use for both affiliates and operators. There are some worthy affiliate marketing software solutions available that can be integrated seamlessly into your online casino software. You can also create your custom-made system, but this will require a lot of time and resources.
Your best option may be to pick an affiliate marketing software that aligns with industry standards and covers all the needs of your business. Online casino software developers typically create seamless affiliate software solutions they then tailor to fit their client’s specific needs. These companies are highly motivated to provide the best possible solutions to help online casino operators achieve top results with their affiliate marketing strategies.
At the end of the day, you need to take marketing into account and be sure to have a solid software provider as your sidekick. Online casino gaming is a tough industry that relies heavily on various external factors, such as regulatory bodies, financial issues, and banking — and that is the main reason a well-thought-out marketing strategy is not as easy to create in comparison with many other industries. Because many traditional promotion tools are not available as a consequence of legislation hindrances, affiliate marketing has stepped forward as a life-saving solution for online casino sites to drive revenue.
To take your online casino business to the next level, you will also need an affiliate marketing platform with a proven track record of driving revenue sky-high.
Powered by Smartico.ai, TheAffiliatePlatform is a comprehensive software solution that allows for multi-brand campaign creation and tracking while keeping each brand’s affiliate registrations and access separate.
With this affiliate system tailor-made for online casinos and sports betting, you can build strong partner relationships and expand your affiliate network on your terms. Its flexible tools can also help you optimize your affiliate marketing spending with surprising efficiency.
This white-label platform is designed specifically for casino, poker, sportsbook, and fintech operators.
In addition, TheAffiliatePlatform offers the following features and benefits:
TheAffiliatePlatform offers many more tools, and, driven by customer requests, new features and functionalities are released every month. To book your free in-depth demo, please click the “Request a demo” button at the top of the page.
You have now acquired the knowledge necessary to start incorporating affiliate marketing into your online casino business. By using the tips, tricks, and strategies covered in this article, you can launch a successful revenue-driving affiliate program that will make both you and your affiliates happy and satisfied.
TheAffiliatePlatform team wishes you the best of luck in this never-ending adventure!