by Smartico

9 Advanced Affiliate Marketing Strategies For Marketers

You’ve spent ungodly amounts of time creating a product or service that’s worth your customers’ hard-earned cash. You’ve set up a website and are starting to slowly build a loyal customer base. But maybe ‘slowly’ isn’t fast enough for you, and with good reason. After all, life is not everlasting, and we all want to make the most of it before it passes us by. And that is where affiliate marketing comes in. 

Affiliate marketing, which has enormous earning potential, is one of the most powerful and fast-track solutions to a steady path to success. In this article, we’ll explore nine bulletproof affiliate marketing strategies you can apply to your business today so you can generate the revenue you’ve always dreamed of quickly. 

1. Create valuable content

Create high-quality content that provides value to your audience and includes affiliate links naturally.

Creating valuable content as an affiliate marketer can help you attract more visitors to your website, build trust with your audience, and ultimately increase your sales and commissions. Here are some tips for creating valuable content as an affiliate marketer:

  • Understand your audience: Before you start creating content, you need to understand who your target audience is, what their pain points are, and what kind of information they are looking for.


  • Provide solutions: Your content should provide solutions to your audience’s problems or answer their questions. The more valuable and relevant your content is, the more likely people are to engage with it and take action.


  • Be authentic: Your audience can tell when you’re not being authentic, so be honest and transparent about your affiliate relationships and only promote products or services that align with your values and that you truly believe in.


  • Be informative: Provide detailed information about the products or services you are promoting, including their features, benefits, and drawbacks. Be sure to compare them with similar products or services and provide unbiased reviews to help your audience make an informed decision.


  • Use a variety of formats: Mix up the format of your content to make it more engaging; for example, use videos, images, infographics, and written content to give your audience more options to consume information.


  • Keep it updated: Regularly update your content to keep it fresh and relevant. This will help to keep your audience engaged and coming back for more.


All in all, creating valuable content as an affiliate marketer requires understanding the audience, providing solutions to their pain points, being authentic informative, and using a variety of formats, regularly updating it, and optimizing it for SEO.


2. Build an email list

Build an email list of subscribers and send them regular updates and promotions of the products or services you’re promoting. This can be a powerful way to promote products and services, build relationships with your audience, and increase sales and commissions. 

Here are some tips for building an email list as an affiliate marketer:


  • Offer a lead magnet: A lead magnet is a piece of valuable content, such as an e-book, whitepaper, or video, that you offer in exchange for a visitor’s contact information. It’s a good idea to make your lead magnet relevant to the products or services you plan to promote.


  • Use opt-in forms: Add opt-in forms to your website, blog, or social media profiles to encourage visitors to sign up for your email list. Make sure the forms are prominently placed and easy to use.


  • Promote your list: Promote your email list on your website, blog, and social media profiles. Include a call-to-action (CTA) in your blog posts, videos, and other content to encourage people to sign up.


  • Build trust: Build trust with your email subscribers by providing valuable, relevant content that helps solve their problems or answers their questions. Avoid sending too many promotional emails, and be sure to comply with email marketing regulations.


  • Use automated emails: Use automated emails to welcome new subscribers, confirm opt-ins, send lead magnets and nurture your leads.


  • Segment your list: As your email list grows, segment it based on factors such as subscriber interests, purchase history, and engagement levels. This will allow you to send more targeted and relevant messages to different segments of your list.


  • A/B test your email campaigns: Regularly A/B test your email campaigns, try different subject lines, CTA placement, etc. Identify what works best for your audience and optimize your campaigns accordingly.


3. Utilize social proof

In the context of affiliate marketing, social proof can be used to build trust and credibility with potential customers.

There are several ways that affiliate marketers can use social proof to promote products and services:


  • Customer reviews and testimonials: Displaying customer reviews and testimonials on your website or social media profiles can help build trust and credibility with potential customers.


  • Product ratings and awards: Showcasing product ratings, awards, and certifications from credible sources can help to build trust with potential customers and increase their likelihood of making a purchase.


  • Influencer marketing: Partnering with influencers who can promote your products or services can be an effective way to build social proof and credibility with your target audience.


  • Social media shares and followers: The number of shares, likes, and followers that a product or service has on social media can also be used as a form of social proof.


  • Brand association: Social proof can also come from simply being associated with a well-known brand.


  • Customer reviews on external websites: Showing that your product or service has positive reviews on external review websites can also be a powerful form of social proof.


  • Showcase the number of sales or downloads: If the product you are promoting is digital, showcasing the number of sales or downloads can be a good form of social proof as well.


4. SEO optimization

Search engine optimization (SEO) is the process of driving the visibility of a website in a search engine’s unpaid results. These unpaid results are often referred to as “organic” results, as opposed to paid results.

To optimize a website for search engines, it’s important to understand how search engines work and what people are searching for. Search engines use highly complex algorithms to determine which pages are relevant to a given query, and the relevance of a page is determined by some factors, including the content of the page, the number of other websites that link to it, and the overall design of the website.

Here are some tips for optimizing your website:


  • Conduct keyword research: Identify the keywords and phrases most relevant to your business and target audience. Incorporate these keywords into your website’s content, meta tags, and URL structure.


  • Improve website speed: Optimize images, minify code, and reduce the number of requests made by the website to speed up page loading times. Google has stated that page loading speed is a ranking factor.


  • Improve website design: A user-friendly, responsive design that is easy to navigate can help improve the user experience and reduce bounce rates.


  • Optimize images and videos: Optimize images and videos to ensure they are properly formatted, compressed, and tagged.


  • Use headings and structure correctly: Use headings and structure to organize the content clearly and logically.


  • Improve accessibility: Make sure your website is accessible to people with disabilities by following web accessibility guidelines.


  • Optimize for Mobile: Make sure the website is mobile-friendly, and the content is readable on a smaller screen.


  • Optimize for voice search: Optimize your website for voice search by incorporating natural language and long-tail keywords.


  • Monitor and measure: Monitor your website’s performance using tools such as Google Analytics, and measure the effectiveness of your optimization efforts.


  • Create high-quality content: Make sure your website’s content is unique, informative, and valuable to your target audience. This will not only help search engines understand what your website is about but also will help visitors find what they’re looking for.


  • Improve website structure and navigation: Make sure your website is easy to navigate so that search engines and visitors can find all the important pages.


  • Earn high-quality backlinks: Get high-quality backlinks to your website from other relevant and authoritative websites so that search engines can understand the popularity and authority of your website.


  • Use meta tags: Use title tags, meta descriptions, and header tags (H1, H2, H3) to give search engines more information about your website.


  • Use alt tags for images: Use descriptive alt tags for images so that search engines can understand what an image is about.


5. Influencer marketing

Partnering with influencers can be an effective way for marketers to reach new audiences and promote their products or services. Here are some tips for partnering with influencers:


  • Identify the right influencers: Look for influencers who are relevant to your brand and have a sizable and engaged following. Consider factors such as their niche, audience demographics, and engagement rates.


  • Build relationships: Reach out to influencers and try to build a relationship with them. This can include following them on social media, engaging with their content, and sending them complimentary products or services.


  • Create a clear agreement: Once you’ve identified an influencer you’d like to work with, create a clear agreement that outlines the details of the partnership. This should include the terms of the partnership, such as the length of the partnership, the compensation, and the deliverables.


  • Provide influencers with creative freedom: Allow the influencer to be creative and authentic in their content creation. This will help their followers trust the recommendations more and make them more likely to act on them.


  • Make it mutually beneficial: Your partnership should be mutually beneficial for both parties, so make sure the compensation and benefits are fair for the influencer. And for you, the partnership should help you meet your marketing goals.


  • Be consistent: Partner with multiple influencers over some time to ensure consistency in your messaging and efforts. Also, regularly check in to ensure the partnership is still beneficial for all parties involved.


  • Track and measure: Track and measure the results of your partnership. Monitor the engagement, reach, and sales generated from influencer content. This will help you evaluate whether or not the partnership was successful and improve the strategy for future partnerships.


6. Use retargeting ads

Retargeting (or remarketing) is a form of online advertising that allows marketers to show ads to people who have previously interacted with their website or mobile app.


Here are the basic steps for setting up a retargeting campaign:


  • Install a tracking pixel on your website or the mobile app: This is a small piece of code that will track visitors to your website or mobile app and allow you to target them later with ads.


  • Build a retargeting audience: A retargeting audience is a group of users who have been tracked by the pixel and can be targeted with your ads. You can create different audiences based on different criteria, such as which pages they visited or what products they looked at.


  • Create a retargeting ad campaign: Use the audience to create ad groups and ads that will be shown to those users. You can use different ads for different audiences or different parts of your website.


  • Monitor and adjust the campaign: Once your campaign is live, monitor the performance of your ads and adjust your targeting, bid prices, and creatives to optimize performance.


Retargeting can be extremely effective in driving conversions because it allows you to show ads to users who have already shown interest in your products or services.


7. A/B testing

A/B testing (or split testing) is a method of comparing two versions of a website, email, or another marketing asset to determine which one performs better. Here are the basic steps for conducting an A/B test:


  • Define your goals: Clearly define what you want to achieve with your A/B tests, such as increasing conversions, clicks, or engagement.


  • Choose what to test: Decide on a specific element of your marketing asset to test, such as the headlines, images, call to action button, etc.


  • Create the variations: Create two versions of your marketing asset, with only the chosen element being different.


  • Set up the test: Implement the A/B test by randomly showing the different versions of the asset to your audience, either through a website or email platform that allows A/B testing or by using an A/B testing tool


  • Monitor and analyze the results: Track the performance of each version of the asset using metrics such as click-through rate, conversion rate, bounce rate, or other relevant metrics to analyze the results.


  • Analyze the results: After the test has had a long-enough run, analyze the results and make a conclusion on which version performed better.


It’s important to note that A/B testing can only measure the impact of a single variable, and typically you should run a series of tests for multiple variables and page elements to get better insights about your website or email campaign performance.

8. Networking

Networking can be a valuable tool for affiliate marketers as it allows them to connect with other marketers, publishers, and industry experts who can help them grow their businesses. Here are some tips for networking as an affiliate marketer:


  • Attend events and conferences: Attend industry events and conferences to meet other affiliate marketers, publishers, and vendors in person. This can be a great opportunity to build relationships and learn from others in the industry.


  • Join online communities: Join online communities and forums related to affiliate marketing. This is a great way to connect with other affiliate marketers, learn from their experiences, and get feedback on your strategies.


  • Connect with other affiliate marketers: Reach out to other affiliate marketers in your niche and connect with them on social media, email, or LinkedIn. This can help you build relationships and learn from other marketers who are already successful.


  • Partner with other marketers: Consider partnering with other affiliate marketers to promote each other’s products or services. This can be a mutually beneficial relationship, as it allows you to leverage each other’s audiences and resources.


  • Offer value: When networking, always make sure to offer value to others. You can share your own experiences and insights and also actively listen to others and learn from them. Networking is not only about getting something but also about giving something.


  • Follow up: Follow up with the people you meet after an event or conference. This can help you keep the relationship alive and open the door for potential collaborations or partnerships.


9. Find the right affiliate marketing platform 

Finding the right affiliate platform software can be crucial for building a successful affiliate marketing business. Here are some steps you can take to find the right affiliate platform software:


  • Define your needs: Clearly define your business requirements and what features you need in an affiliate platform. Consider factors such as tracking, reporting, commission management, and integrations with other tools you use.


  • Research different options: Research different affiliate platform software options on the market. Look at reviews and testimonials from other businesses to get an idea of the strengths and weaknesses of each platform.


  • Compare features: Compare the features of the different options you have narrowed down. This will help you determine which platform has the functionality that you require.


  • Test the software: Once you have narrowed down your options, you should try the software before making a final decision. Most of the affiliate platform software has a trial period or a demo you can access to test it out.


  • Consider support and scalability: Consider the level of support offered by the vendor and how the software can scale as your business grows.


  • Check the pricing: Verify the pricing of the software and the different plans offered, and make sure you are getting the best deal for your business.


  • Evaluate the user interface and ease of use: Evaluate how user-friendly the software is and if it’s easy to navigate and manage so you can ensure you and your team will be able to use it effectively.


By taking the time to research different options, compare features, and test the software, you can ensure that you choose the right affiliate platform software for your business.


A Dedicated Affiliate Platform For Your Affiliate Business 

To take your business to the next level, you will also need an affiliate marketing platform with a proven track record of driving revenue sky-high. 

Powered by, TheAffiliatePlatform is a comprehensive software solution that allows for multi-brand campaign creation and tracking while keeping each brand’s affiliate registrations and access separate. 

With this affiliate system tailor-made for online casinos and sports betting, you can build strong partner relationships and expand your affiliate network on your terms. Its flexible tools can also help you optimize your affiliate marketing spending with surprising efficiency. 

This white-label platform is designed specifically for casino, poker, sportsbook, and fintech operators.

In addition, TheAffiliatePlatform offers the following features and benefits:


  • Collaboration With Partners — Dedicated Account Manager is part of the service via any of the instant messaging apps (Slack, Skype, Teams) and Jira.

  • Convenient Pricing — We don’t charge by your results, clicks, or conversion — one price for all.

  • Ease of Use — Allows your team total control over your entire affiliate operation, including overseeing your team of affiliate managers, affiliate management, real-time reporting, payments, and comprehensive BI reporting.

  • Total Control In One Customizable Platform — Tap into the power of a fully customizable affiliate management solution designed to manage your affiliate marketing campaigns, payouts, creative assets, and more. Upload, update and manage all your creatives across your entire affiliate network.

  • Track Everything In One Place, Build The Partnership You Want — TheAffiliatePlatform can make your next campaign the most successful one yet. It is a powerful affiliate software platform bringing casino and betting operators advanced solutions for creating, running, and tracking multi-brand affiliate marketing campaigns.

  • Comprehensive Feature-Rich Tracking — TheAffiliatePlatform provides real-time and accurate conversion tracking and records via API integration, FTP solutions, traffic sources, and media placements. It also features broadly advanced no cookie dependencies methods like Server 2 Server (S2S/Postback), Image pixel, iFrame, Client JS Block and Facebook pixel, which are ideal for advanced affiliate marketers.

  • Multi-Product & Multi-Brand System — TheAffiliatePlatform allows for multi-brand campaign creation and tracking and keeps the affiliate registrations and access separate for each brand. Different commission plans can be assigned per product and brand. Unite your iGaming brands into one affiliate program and manage them from one admin panel.

TheAffiliatePlatform offers many more tools, and, driven by customer requests, new features and functionalities are released every month. To book your free in-depth demo, please click the “Request a demo” button at the top of the page.


Final Words

Affiliate marketing is a highly potent way for brands to turn their business around. However, without a well-thought-out marketing strategy, there can be no sizable and lasting results. To make the most out of it, be sure to follow the above-mentioned steps and combine them in a way that would best suit your specific business needs. 


We wish you the best of luck on your marketing journey forward!