by Smartico

Best Casino Affiliate Systems of 2023

Casino affiliate marketing is a mutually beneficial partnership between online casinos and individuals or companies (affiliates) where the affiliate promotes the casino on their website or platform and receives a commission for any players they refer who make a deposit and wager real money.

The commission is typically a percentage of the player’s lifetime revenue generated at the casino and can be a significant source of income for affiliates. Some affiliates have built successful businesses solely around casino affiliate marketing.

For online casinos, affiliate marketing is an effective way to increase brand awareness and attract new players. By working with a variety of affiliates, casinos can reach a wider audience and gain exposure in niche markets.

To get started with casino affiliate marketing, affiliates can join an affiliate program offered by an online casino. This typically involves filling out an application and providing information about the website or platform the affiliate will use to promote the casino. Once approved, the affiliate will be given a unique link or banner to place on their website or platform.

When a player clicks on the link or banner and signs up at the casino, the affiliate will be credited with the referral. The affiliate can then track their earnings and performance through a personal dashboard provided by the casino.

Effective casino affiliate marketing strategies include targeting specific niches, such as mobile casino gaming or live dealer games, and providing valuable content, such as casino reviews and guides. Affiliates can also use social media and email marketing to reach potential players.

It is important to note that, just like any form of advertising, casino affiliate marketing is subject to regulations and laws, and affiliates should be aware of these and make sure they comply.

Casino affiliate marketing can be a lucrative opportunity for individuals and companies looking to earn income through online marketing and a useful tool for online casinos to attract new players. By understanding the mechanics of the system, and implementing effective marketing strategies, affiliates can make the most of this partnership.

However, no real success in the field can come without a strong affiliate system. There are many casino affiliate systems available, and what may be considered the “best” can vary depending on the specific needs and goals of the affiliate. However, in this article, we will explore ten casino affiliate systems that are commonly considered to be among the best in the industry.

10. Betting Partners


Betting Partners is a large affiliate network focused on the online gambling industry, with a variety of casino partners to choose from. Here are some key features of their affiliate system:

  • Competitive commission rates: Betting Partners offers competitive commission rates, with the potential to earn up to 45% revenue share.

  • Advanced tracking and reporting: Affiliates have access to advanced tracking and reporting tools, allowing them to monitor their performance and earnings in real-time.

  • Personal account manager: Betting Partners assigns a personal account manager to each affiliate to provide support and help with any issues.

  • A plethora of marketing materials: Betting Partners provides a wide range of marketing materials, such as banners, text links, and landing pages for affiliates to use.

  • Timely payments: Betting Partners pays affiliates on a timely basis, typically every month.

  • Dedicated support: Betting Partners offers dedicated support for its affiliates through various communication channels such as email and phone.

  • Customized Commission structure: Betting Partners offers a customized commission structure, which can be discussed with the personal account manager.

  • Wide range of casino partners: Betting Partners works with a variety of popular and reputable online casinos, giving affiliates a wide range of options to choose from.

  • Compliance with regulations: Betting Partners ensure that all their casino partners are compliant with regulations in different regions and countries, so affiliates can be sure that they are promoting legitimate and legal services.


9. Bet365


Bet365 Affiliate Program is a highly popular online casino with a robust affiliate program. 

One of the standout features of the Bet365 Affiliate Program is the advanced tracking and reporting tools available to affiliates. These tools allow affiliates to monitor their performance and earnings in real-time, which can be very helpful in optimizing their marketing efforts. Additionally, the affiliate program assigns a personal account manager to each affiliate, providing support and assistance with any issues that arise.

Bet365 also offers a wide range of marketing materials, including banners, landing pages, and text links. This can help affiliates to effectively promote the casino and increase their earnings.

The commission rate offered by Bet365 is also quite competitive, with the potential to earn up to 35% revenue share. Payments are made on a timely basis, typically every month.

The affiliate program also provides dedicated support through various communication channels, such as email and phone. They also offer a customized commission structure, which can be discussed with the personal account manager.

Another point to note is that Bet365’s affiliate program supports multiple languages, which can be beneficial for targeting specific regions and countries. Also, they have multiple products like sports betting, casino, poker, and bingo which can be used to promote to a different target audience.


8. Betfair Affiliates 


Betfair Affiliates is the affiliate program for Betfair, one of the world’s largest and most respected online betting exchanges. As an affiliate, you can promote Betfair’s sports betting, casino, poker, and bingo products to your audience and earn a commission for every new customer that you refer.

One of the unique features of Betfair Affiliates is that they offer a lifetime commission structure, which means that you will continue to earn a commission on every customer you refer for as long as they continue to use the Betfair platform. They also offer a range of flexible payment options, including bank transfer, cheque, and e-wallet.

In addition, the platform provides detailed reporting and analytics to help you track your performance and optimize your campaigns.

The Betfair Affiliates team is dedicated to helping you succeed and is available to provide support and guidance whenever you need it. They also host regular promotions and events to keep things interesting and reward top-performing affiliates.

To join the program, you simply need to apply online and be accepted by the Betfair Affiliates team. Once you are a member, you can start promoting Betfair products and earning commissions right away. Betfair Affiliates is a strong opportunity to earn extra income by promoting a well-established and reputable online betting brand.


7. 888 Affiliates 


888 Affiliates is the affiliate program for 888, one of the largest and most popular online gaming companies in the world. Affiliates can promote 888’s casino, poker, sports betting, and bingo products and earn a commission for every new player they refer.

Here are some of the main strengths of 888 Affiliates:


  • Wide range of marketing materials: 888 Affiliates provide a variety of banners, links, and landing pages that are regularly updated to ensure they are engaging and effective.


  • Detailed tracking and reporting tools: 888 Affiliates offers a set of tools that allow you to monitor your performance and optimize your campaigns.


  • Generous commission structure: 888 Affiliates provides one of the highest rates in the industry, making it a very attractive program for affiliates.


  • Dedicated account management team: 888 Affiliates have a team of experts who are available to provide support and guidance around the clock. 

One of the potential downsides of 888 Affiliates is that their program only offers the revenue share commission model, which means that you will not earn a CPA commission (cost per acquisition) or CPL (cost per lead) model.

This system is a strong choice for anyone looking to promote a reputable and well-established online gaming brand. 


6. PokerStars Affiliates


PokerStars Affiliates is the affiliate program for PokerStars, a highly popular online poker site. The program offers a wide range of marketing materials, detailed reporting, and a dedicated support team.

Joining PokerStars Affiliates is simple. You can sign up for free on their website and begin promoting PokerStars’ products right away. Once you are a member, you will have access to a wide range of marketing materials, including banners, links, and landing pages, that you can use to promote the PokerStars brand.

One of the key features of PokerStars Affiliates is their commission structure, which offers one of the highest rates in the industry. Affiliates can earn a commission of up to 50% of the revenue generated by the players they refer. The commission structure also includes multi-tier sub-affiliate commissions, which means that you can earn a commission on the players referred by sub-affiliates you referred.

PokerStars Affiliates also provides detailed tracking and reporting tools to help you monitor your performance and optimize your campaigns. This includes real-time statistics as well as a comprehensive reporting platform that allows you to track your earnings, conversions, and player activity.

They also host regular promotions and events to keep things interesting and reward top-performing affiliates.

To ensure that you are successful as a PokerStars Affiliate, it’s essential to have a good understanding of the online poker market and target audience. You should also actively promote the PokerStars brand and make use of the marketing materials and tools provided by the program. 


5. Intertops Affiliates


Intertops has been in the online gaming industry for more than 30 years, which gives them a great reputation as a reliable and trustworthy company.

Interlop Affiliates has a policy of no negative carryover, which means that any negative earnings from one month will not carry over to the next month, giving you peace of mind.

Also, it lets users host regular promotions and events to keep things interesting and reward top-performing affiliates.

Overall, Intertops Affiliates is a great option for anyone looking to promote a reputable and well-established online gaming brand.


4. William Hill Affiliates


William Hill Affiliates is good for anyone looking to promote one of the most popular online gaming brands. The program offers a wide range of gaming products, including sports betting, casino, and poker.

The tracking and reporting tools provided by William Hill Affiliates are of extremely high quality. Affiliates have access to real-time statistics and a comprehensive reporting platform, which will help them monitor their performance and optimize their campaigns. In addition, there’s a dedicated support team in place, so no one is left behind. The team is knowledgeable and experienced in the online gaming industry and is always there to assist with any questions or issues users may have.

William Hill has a strong reputation as a reliable and trustworthy company with a long history in the online gaming industry. This longevity and reputation can help affiliates attract more players and increase their earning potential.


3. Casumo Affiliates


Casumo Affiliates is the official partnership program of Casumo Casino, a well-established and innovative online casino. This referral platform is a proven concept that enables affiliates to run effective and successful promotional campaigns. 

To get started promoting the Casumo platform, all you need to do is submit an application and provide references for the volume and traffic of your website. Casumo offers various methods for promoting the platform, including HTML mail content, banner ads, and text links, and they provide helpful guidance and flexibility to help you achieve success with the affiliate program.

The commission structure at Casumo is similar to other affiliate partners in the industry, with a revenue share upper limit of 45%. The rate gradually decreases depending on the number of customers you refer to every month. The revenue share deal is strong at Casumo, with a high upper limit and a requirement to refer only 50 players per month, as opposed to the 100 players most other programs require. Casumo also offers CPA deals for affiliates who are willing to negotiate with the company.

The Casumo Affiliates program is exclusively built for promoting Casumo; it’s a platform powered by NetRefer. It’s optimized for helping entrepreneurs and small businesses achieve success by working alongside Casumo.

Extracting your commissions from the platform is an important step for any affiliate. Casumo offers a regular payment cycle every four weeks and a variety of payment options such as regular banking options or e-wallet providers like Neteller, a software developer and leader in the performance marketing space who has continuously built industry-leading solutions for some of the largest brands in online gambling.


2. Click Dealer


ClickDealer is a casino affiliate system that offers a comprehensive solution for affiliates and advertisers in the online gambling industry. 

Here are some features and benefits that make ClickDealer a desirable solution:


  • Around-the-clock Customer Service: ClickDealer is known for its excellent customer service, with a dedicated team of skilled supervisors available to assist you with any inquiry or challenge you may have, 24/7.


  • Reliable Payments: One of the most important factors to consider when joining an affiliate network is whether or not they pay on time. ClickDealer is known for its accurate and timely reimbursements, so you never have to worry about payment delays.


  • User-Friendly Tracking: ClickDealer offers an effective and comprehensive tracking solution that allows you to monitor affiliate and publisher traffic even when the system/internet is down.


  • Variety of Promotional Models: ClickDealer offers a wide range of promotional models, making it easy for you to test different strategies. For example, cost-per-lead advertising can be a great option if you’re not concerned with whether your directed visitors will purchase from the website.


  • Wide Selection of Offers: ClickDealer provides a broad choice of outstanding deals that will aid you in earning a substantial amount of money. 


  • Smartlink: The system smartly directs you to the most relevant offers to maximize traffic monetization based on various characteristics. These include device type, location, and dynamic eCPM. This makes it easy for you to launch multiple offers at once, and it’s available worldwide.

1. TheAffiliatePlatform by


Powered by, TheAffiliatePlatform is a comprehensive software solution that allows for multi-brand campaign creation and tracking while keeping each brand’s affiliate registrations and access separate. 

With this affiliate system tailor-made for online casinos and sports betting, you can build strong partner relationships and expand your affiliate network on your terms. Its flexible tools can also help you optimize your affiliate marketing spending with surprising efficiency. 

This white-label platform is designed specifically for casino, poker, sportsbook, and fintech operators.

In addition, TheAffiliatePlatform offers the following features and benefits:


  • Collaboration With Partners — Dedicated Account Manager is part of the service via any of the instant messaging apps (Slack, Skype, Teams) and Jira.

  • Convenient Pricing — We don’t charge by your results, clicks, or conversion — one price for all.

  • Ease of Use — Allows your team total control over your entire affiliate operation, including overseeing your team of affiliate managers, affiliate management, real-time reporting, payments, and comprehensive BI reporting.

  • Total Control In One Customizable Platform — Tap into the power of a fully customizable affiliate management solution designed to manage your affiliate marketing campaigns, payouts, creative assets, and more. Upload, update and manage all your creatives across your entire affiliate network.

  • Track Everything In One Place, Build The Partnership You Want — TheAffiliatePlatform can make your next campaign the most successful one yet. It is a powerful affiliate software platform bringing casino and betting operators advanced solutions for creating, running, and tracking multi-brand affiliate marketing campaigns.

  • Comprehensive Feature-Rich Tracking — TheAffiliatePlatform provides real-time and accurate conversion tracking and records via API integration, FTP solutions, traffic sources, and media placements. It also features broadly advanced no cookie dependencies methods like Server 2 Server (S2S/Postback), Image pixel, iFrame, Client JS Block and Facebook pixel, which are ideal for advanced affiliate marketers.

  • Multi-Product & Multi-Brand System — TheAffiliatePlatform allows for multi-brand campaign creation and tracking and keeps the affiliate registrations and access separate for each brand. Different commission plans can be assigned per product and brand. Unite your iGaming brands into one affiliate program and manage them from one admin panel.

TheAffiliatePlatform offers many more tools, and, driven by customer requests, new features and functionalities are released every month. To book your free in-depth demo, please click the “Request a demo” button at the top of the page.

Final Words

Affiliate marketing is one of the most lucrative ways to grow your audience and business in today’s competitive climate. Affiliate systems make it much easier for you to connect with partners so that you can focus on what you do best: making your product or service as best as it can be. However, before you make the jump, make sure to research affiliate marketing networks carefully and find out which platform would best fit your specific business needs to make the most out of your iGaming business

We wish you the best of luck on your marketing journey.