by Smartico

Driving Affiliate Link Traffic Through The Roof: The Affiliate Marketer’s Guide

One of the hardest things to do as a marketer is to determine how to get more affiliate link traffic. And if you’re an affiliate marketer and this isn’t your biggest priority, it should be. 

Affiliate marketing involves paying a percentage cut to an affiliate for each sale or client they bring in through their efforts. In other words, it means advertising somebody else’s product or service in exchange for a commission or fee. 

In this article, we will explore some of the most potent methods and techniques you can implement to get more traffic to affiliate links and boost your conversion rates. By using them in unison, you can also immensely increase the number of visitors to your affiliate links. 

Review Posts 

People are constantly looking for high-quality products worth their hard-earned cash. That’s the reason potential buyers take their time learning about different products or services they think about purchasing. And that’s where review posts come into play. They are used for advertising goods with a personal touch, making them one of the most trusted methods of promotion.

Below, we have listed some key points to know when creating review posts:


  • Review writing is about going in-depth about the product or service being advertised, so when affiliates create posts, they must also have a solid knowledge of what they’re promoting. A detailed and honest review is sure to bring a higher conversion rate than a generic promotion ad. 
  • Reviews always contain both the pros and cons of the goods being promoted. This should also be done with a certain hint of authority and confidence, as it shows that the writer truly has deep knowledge of a product or service. 
  • The review post writer should use a personal tone. Don’t forget that readers are looking for personal recommendations. 
  • Take advantage of plugins like Word Press review to drive traffic, brand awareness, and authority through the star rating system. 


How-To Content

How-to content is known for its ability to grab a potential buyer’s attention in the stage of problem-solving. What’s even better is that how-to posts rank pretty high in search engines like Google.

The creation of such articles involves writing simple guides on how to use products, their features, and how to solve certain problems while inserting carefully placed links throughout. This approach can do wonders, especially for products that are deeply technical and require more thorough instructions.


Native Banners

Here we have an ancient advertising method that still works like a charm, especially when promoting affiliate products. However, banners need to be placed smartly to increase awareness without poking out the eyes of your visitors in the process. 

In addition, rather than linking banners straight to the product or service, try linking to your review to increase value. 


Affiliate Link Promotion Through Videos

Videos are a perfect way to provide valuable information to people while simultaneously making a buck with affiliate marketing. How-to videos, product review videos, as well as unboxing videos place high in search engine rankings.

Product demos, tutorials, and introduction videos are excellent tools for boosting traffic back to your detailed reviews. Videos can also be great for building awareness while giving people the info they need. You can even experiment with visuals like animations to show how a product works, but simple talking-head videos can be just as persuasive if done right. 


Social Media Promotion

Campaigns on social media sites can be extremely beneficial when focusing on the content instead of the offer. Affiliate link promotion done straight to social media won’t see the same success as promoting content like videos and articles that have affiliate links carefully and smartly placed in them. 


Search Engine Optimization (SEO)

Search Engine Optimization is vital when it comes to content promotion. If your articles are deeply optimized for search engines, the benefits in terms of traffic to your website can be immense. 

Keep in mind, however, that organic search rankings may take time to materialize as ranking for a particular search item, especially for high traffic. The trick is to use keywords and write solid, in-depth articles that people will find helpful. And if people are interested, so will the search engines. 

Coupon Codes

As inflation takes a firm grip on the world, more and more people are looking for money-saving options for their products and services of choice. People are always searching for the best deals, and when an item is on sale, they are keen to take advantage of the offer. 

Searches that involve a desired product or service followed by the word “coupon” are extremely common, so if you can include a tasty coupon deal in your in-depth review, you’ll increase your chances of success tenfold. 

Pay-Per-Click Advertising

PPC advertising may be pricey, but if you implement it with care, it can catapult your business into wondrous new heights.

Keep in mind a strong budget is always beneficial when it comes to generating a constant flow of traffic to your website. It’s also worth noting that common and broad keywords will usually have immense competition. 

Hence, it is worth spending some time thinking about a word or phrase that can trigger a bigger audience reaction and attract potential customers. 

Pay-per-click ads can work like magic when it comes to generating traffic to affiliate links when you have some spending power. 


Press Releases

Press releases can be extremely effective when it comes to promoting products and services of any kind. The main reasons? They are seen as objective reporting on your website and elicit trust from people interested in the kind of product or service that you have on offer. 

In addition, they cost nothing (except for collaborations with some larger premium providers) and give strong and quick keyword links that can have a greatly positive effect on search engines such as Google. 


Guest Posting

Apart from being great for generating traffic to your website, guest posting can do wonders when it comes to increasing top-quality traffic. In addition, it can be of massive help in developing a loyal audience. 

But how do you go about using guest posts to bring more people to your business? Here are the two main things you should focus on:


  • Become a blog contributor on blogs with a like-minded target audience. These can be blogs similar to your own. Even if they are smaller blogs, they can help you put yourself on the map with the target audience you need to impress most. 


  • Carefully place links in your content, and don’t be shy to talk about yourself. Include your relevant links throughout the post, and even add them to your bio. 


Keep in mind that the content you provide should, in some way or another be helpful to the reader, and keep creating high-quality guest posts for the best results. 


YouTube is an extremely popular and powerful visual platform that, if used smartly, can drive immense traffic to any website, app, social media page, and/or physical store. 

If you create engaging videos and optimize them well, they will also appear high in search engine results, which will lead to more traffic and visibility for your product or service. 

Below, we’ve listed three crucial steps for creating impactful YouTube videos.  

1. Create Engaging Content

The first thing you need to focus on is creating interesting videos that have the power to encourage people to visit your website via a link. When creating video content, always include hot keywords in your titles and descriptions so they can get better search result rankings. 

In addition, include a call to action at the end of your videos to inform people about how they can learn more by visiting your page. 

2. Optimize Your Videos 

If you want your videos to appear high in search rankings, they need to be optimized well, meaning that they should include keywords in the title, as well as tags and descriptions.

To ensure maximal success, you would also need to produce videos of good picture quality that are at least three minutes in length. The longer your videos, the more people will want to watch them till the end and click the links you’ve placed.

3. Sharing Your Videos

As soon as you create an engaging video and optimize it, you need to share it far and wide. The most efficient approach here would be to embed them on your blog and share them on social media pages like Twitter, Instagram, and Facebook. Also, you should upload your videos to other video platform sites like Vimeo. The more platforms you share your videos on, the more people they will reach, generating more traffic to your site. 

Reddit & Quora

Reddit and Quora are some of the more rarely utilized places to get traffic to affiliate links, but they cost nothing and can be surprisingly effective if used properly. The best thing about the platforms is that they’re being used daily by people looking for any kind of information about products, services, recommendations, and all sorts of valuable advice. 

Also, you can direct people to a product or service by inserting affiliate links to your website in the comments sections. For this to work, however, the comments need to bring some kind of value to the reader to avoid coming across as spam messages. 

There are numerous Reddit and Quora pages that contain affiliate links in the comments. You can, for example, join a subreddit and share your content at will, but remember that every subreddit has its own rules you need to abide by, which could include YouTube video restrictions and other things, so familiarize yourself with them beforehand. 

Email Marketing 

The great thing about email marketing is that every person on your list knows what you’re all about and has agreed to give you their email address, meaning they already have some invested interest in your product or service. 

This opens up a world of opportunities for you to boost conversion and deeply engage your audience through personalized and well-timed content. But just because someone subscribed to your newsletter doesn’t necessarily mean they want to be bombarded by emails every hour — especially if you’re promoting something they don’t find relevant at this particular time.

Be mindful of who you’re sending specific emails to and whether it is likely to be relevant to them. For example, if you’re a brand that sells male and female bicycles, and a female customer subscribes to your email newsletter, make sure that the offers you send them align with their sex. Other key factors to consider, regardless of the product or service you’re selling, are demographics, engagement levels, and buying habits. 


Create An Email List And Send A Weekly Newsletter

By doing this, you will be able to generate precious leads and drive sales, as well as keep track of your potential and existing customers.

Follow these simple steps, and you’ll quickly be on your way to success in this area: 


1. Set Up An Autoresponder

The first thing you need to do is get a good email service provider such as MailChimp. This will allow you to send out big bulks of emails without having to worry about coming across as a spammer or rules violator. 


2. Start Building A List Of Subscribers

Now it’s time to set up a registration form for your newsletter and put it on your webpage. The form needs to be visible and easy to access so people can subscribe seamlessly. 


3. Keep In Touch With People

Fill up your newsletter with relevant and valuable content to show your target audience that you truly care about them. This can include in-depth articles, blog posts with tips and tricks, special deals, discount coupons, or anything else people might find useful. Again, your content must be valuable for your subscribers to want to engage with it. 


4. Review And Polish

Last but not least, keep track of your results so you can understand how your newsletter is performing among readers. Here are a few things that are critical to monitor to have a successful newsletter and continue to improve your campaign’s effectiveness:

  • Open rates
  • Click-through rates
  • Conversion rates 

Email newsletters can be an extremely effective way to boost traffic to an affiliate marketing blog, and by carefully placing affiliate links throughout your content you can drive sales while building a strong list of potential subscribers and customers. 

By sticking to this advice, you can create a powerful and alluring campaign that will be one of your top tools for lead generation and sales. 


Things To Keep In Mind When Choosing An Affiliate Marketing Software

It’s now time to start looking for powerful affiliate marketing software. And since there is a vast sea of choices, you need to know what features and tools to keep your eyes open for. 

Here are some key things you should consider:

  • Seamless setup and ease of operation 
  • Real-time analytics and reports to aid your optimization process
  • A deep metric system for affiliates
  • Fraud detectors
  • Tools for affiliate management
  • Automation tools 
  • Growth marketing tools, including landing pages for affiliates, coupon codes, social media sharing, and more. 
  • Deep customization options
  • Customer support

Your campaigns should be easy to run, meaning that you need excellent, well-rounded management. There is no need to set up an affiliate tracking system if it’s going to devour your time, so look for features like smart commission rules, an advanced affiliate dashboard, and integrated payouts. 

Growth tools are another crucially important tool to make sure you have in your arsenal. 

Affiliate marketing is an extremely competitive field, and you will be going head to head with many other programs for top-quality influencers and affiliates. The best path to successful affiliate marketing is to offer affiliates a good return, and for that to happen, you will need conversion-boosting growth tools. 

If you’re going to invest wisely in your affiliate marketing strategy, first, you need to think about the right affiliate software. 


A Dedicated Affiliate Platform For Your Affiliate Business 

To take your business to the next level, you will also need an affiliate marketing platform with a proven track record of driving revenue sky-high. 

Powered by, TheAffiliatePlatform is a comprehensive software solution that allows for multi-brand campaign creation and tracking while keeping each brand’s affiliate registrations and access separate. 

With this affiliate system tailor-made for online casinos and sports betting, you can build strong partner relationships and expand your affiliate network on your terms. Its flexible tools can also help you optimize your affiliate marketing spending with surprising efficiency. 

This white-label platform is designed specifically for casino, poker, sportsbook, and fintech operators.

In addition, TheAffiliatePlatform offers the following features and benefits:

  • Collaboration With Partners — Dedicated Account Manager is part of the service via any of the instant messaging apps (Slack, Skype, Teams) and Jira.
  • Convenient Pricing — We don’t charge by your results, clicks, or conversion — one price for all.
  • Ease of Use — Allows your team total control over your entire affiliate operation, including overseeing your team of affiliate managers, affiliate management, real-time reporting, payments, and comprehensive BI reporting.
  • Total Control In One Customizable Platform — Tap into the power of a fully customizable affiliate management solution designed to manage your affiliate marketing campaigns, payouts, creative assets, and more. Upload, update and manage all your creatives across your entire affiliate network.
  • Track Everything In One Place, Build The Partnership You Want — TheAffiliatePlatform can make your next campaign the most successful one yet. It is a powerful affiliate software platform bringing casino and betting operators advanced solutions for creating, running, and tracking multi-brand affiliate marketing campaigns.
  • Comprehensive Feature-Rich Tracking — TheAffiliatePlatform provides real-time and accurate conversion tracking and records via API integration, FTP solutions, traffic sources, and media placements. It also features broadly advanced no cookie dependencies methods like Server 2 Server (S2S/Postback), Image pixel, iFrame, Client JS Block and Facebook pixel, which are ideal for advanced affiliate marketers.
  • Multi-Product & Multi-Brand System — TheAffiliatePlatform allows for multi-brand campaign creation and tracking and keeps the affiliate registrations and access separate for each brand. Different commission plans can be assigned per product and brand. Unite your iGaming brands into one affiliate program and manage them from one admin panel.


TheAffiliatePlatform offers many more tools, and, driven by customer requests, new features and functionalities are released every month. To book your free in-depth demo, please click the “Request a demo” button at the top of the page.


Final Words

Now that we’ve covered the most important aspects of driving traffic to your affiliate links, it’s time to apply them in the real world. Take your time devising a plan, combine techniques in a way that would best suit the needs of your business, and watch the fruits of your labor grow. 

Whatever your approach, however, always aim to create real value for your customers, and your affiliate marketing efforts will pay off in no time. 

TheAffiliatePlatform team wishes you success on your journey forward.